L'Associé logo
Projets


Find us on instagram Find us on LinkedIn


Share
Emotions cover

Emotions

Client

Rosapark

Categorie

Digital

Brief

How to modernize one of the oldest French brands? 

Our response

For Rosapark, L’Associé supervises print, film and digital Art Direction of a brand that’s spectacularly renewing.

The challenge was to integrate emotion in a very functional tone of voice while highlighting the brand's new DNA: a luxury and digital brand. A contemporary identity rises, inspired by the design of the products to sublimate both experience and perception. The new territory is developed on all broadcast channels: film, press, digital.

To keep contact across different channels and interact with digital audience, an online magazine was create : « Emotions, the magazine that reveals your inner virtuoso ». Curated editorial content creates a strong link with the brand, implementing the brand’s new tagline « Creator of emotions since 1684 ».