Brief
How to modernize one of the oldest French brands?
Our response
For Rosapark, L’Associé supervises print, film and digital Art Direction of a brand that’s spectacularly renewing.
The challenge was to integrate emotion in a very functional tone of voice while highlighting the brand's new DNA: a luxury and digital brand. A contemporary identity rises, inspired by the design of the products to sublimate both experience and perception. The new territory is developed on all broadcast channels: film, press, digital.
To keep contact across different channels and interact with digital audience, an online magazine was create : « Emotions, the magazine that reveals your inner virtuoso ». Curated editorial content creates a strong link with the brand, implementing the brand’s new tagline « Creator of emotions since 1684 ».
