Brief
Strengthen the brand’s visual presence for their Fall/Winter 2018 Collection
Our response
For this third installment of the Heyraud adventure, guided by the spirit of English culture, L’Associé worked on visuals playing on the different thematics of the season, with a tone of British humor. Bright colors in an offbeat universe, whose shoes are the hero and focal point.
A deliberately strong visual language that highlights the quality of the shoes, as well as the bold character of the brand. Fourteen posters draw attention to their stores, and their variations on social networks spread the “Heyraud state of mind”.
