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La French Touch cover

La French Touch






How to activate Martell on a clubbing audience in Europe and Asia, knowing that these markets do not have the same degree of maturity ? 

Our response

Martell's branding is empowered by a limited edition series celebrating the French Touch movement. A sharp reference that seduces both an audience in search of authentic clubbing as well as a larger audience that will see in the French endorsement a true symbol of elegance.

For Jalou Media Group, L’Associé supervises packaging conception, create and develop a global communication plan of two limited edition with French Touch artists Étienne de Crécy and Cassius. A development that insure consistency on each one of the Brand’s intervention : print, display, film, social network materials, activations, event, POSM. Each touch point vibrates at the high energy level of La French Touch. 

Damien Batteux
Senior Brand Manager, Martell


With La French Touch campaign, Martell has given an unsuspected touch of youth to the brand, that L’Associé has impressively brought to life with exciting activation tools. Dealing with demanding artists from la French Touch, L’Associé has been a great facilitator to generate creative and disruptive visual assets.

I remember a great “Nuit Blanche” with their creative team, not to enjoy the beats of la French Touch music in a Club but to deliver the final beats to our presentation deck in their own office! Great team spirit and indisputably committed!