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Scents of the city cover

Scents of the city






"Scents Of The City", the first olfactive travel agency, a sensory experience proposed by Thalys. 

Our response

L’Associé designed and produced the installation conceived by Rosapark for Thalys, "Scents of the City", which took place in Brussels at the launch of the brand's advertising campaign. The installation is also displayed in an art gallery for Paris Design Week 2017. 

L’Associé has fully designed and produced this giant "immersive sensorium" composed of 752 tubes containing different perfumes. The installation proposes to discover the iconic fragrances of the cities served each day by Thalys: Brussels (cigar smoke emanating from the pipe of the painting of Magritte, speculoos ...), Cologne (wet grass of the stadium Rheinenergiestadion, (Sunflower odor from the paintings of Van Gogh, the tulip ...) and Paris (buttered tartine, smell of the polish of the salon of Victor Hugo ...). An invitation to the unprecedented journey guided by the sense of smell.